Cookie Policy

1) What cookies are

Cookies are small text files stored on your device (computer, smartphone, or tablet) when you visit a website. Cookies help websites remember user choices (such as language or preferences), maintain session continuity (for example, keeping the site stable as you move between pages), and measure how the website is used.

The term “cookies” is sometimes used broadly to include similar technologies, such as pixel tags (small code elements that can transmit information about a page view), local storage, and server-side events. This website may use cookies and, depending on your consent settings, may also support measurement and advertising tools that rely on pixel tags or server-side signals.

2) Cookie lifespan and origin

Cookies can be:

• Session cookies, which are deleted when you close your browser. They are typically used to keep a session stable while you navigate the site.
• Persistent cookies, which remain on your device for a set period or until you delete them. They can remember settings across visits.

Cookies can also be classified by origin:

• First-party cookies, set by this website’s domain.
• Third-party cookies, set by other companies when their tools are used on a site (for example, analytics or advertising providers).

3) Cookie categories used on this website

We use three categories of cookies and related technologies. The category determines whether the feature is always active or requires your consent.

A) Essential (always active)

Essential cookies are required for the site to function reliably. They support session continuity and store the cookie consent choice you make. These cookies do not require consent under typical EEA/UK guidance because they are necessary for the website to operate.

B) Analytics (consent required)

Analytics cookies help us understand how visitors use the site, such as which pages are viewed most often and how users move through the website. We use these insights to improve clarity, performance, and lesson enquiry flow. Analytics cookies are only used if you opt in through the cookie banner or preferences panel.

When enabled, analytics may include Google Analytics 4 (GA4) with IP anonymization and a typical analytics retention period of 14 months.

C) Marketing (consent required)

Marketing cookies support advertising measurement and remarketing (for example, showing an ad to people who previously visited a page about lessons, pricing, or booking). Marketing cookies are used only if you opt in. These tools may also support conversion attribution, audience creation (custom or lookalike), and frequency management.

When enabled, marketing may include Google Ads cookies and Meta Pixel cookies. We use these tools to understand which campaigns lead to enquiries for piano lessons in Paris and online sessions, and to avoid wasting ad spend on irrelevant audiences.

4) Cookie table

The table below lists cookies that may be present when the relevant category is enabled. Some cookies are set only when specific providers are used and only after consent where required.

5) Third-party providers

Depending on your preferences, this website may use services from the following providers:

• Google LLC (Google Analytics 4, Google Ads, Google Tag Manager): used for analytics and advertising measurement when you consent.
• Meta Platforms (Meta Pixel, conversion measurement): used for advertising measurement and remarketing when you consent.
• Cloudflare (CDN and security): used to protect the website, help prevent abuse, and improve delivery performance.

We do not permit these providers to use site data for their own independent commercial purposes. Providers may process data as our service partners, and they may place or read cookies only when their category is enabled and allowed by applicable law.

6) How to manage cookie preferences

You can control analytics and marketing cookies in several ways:

• On this website: use the “Manage cookie preferences” link in the footer to open the cookie controls. You can accept all cookies, reject non-essential cookies, or choose categories.
• Browser settings: most browsers allow you to delete cookies and block cookies in general. Note that disabling essential cookies may cause parts of the site to stop working properly.
• Google Analytics opt-out: you may install a browser add-on: https://tools.google.com/dlpage/gaoptout.
• Google Ads settings: manage ad personalization at https://adssettings.google.com.
• Meta ad preferences: manage preferences at https://www.facebook.com/adpreferences.
• YourOnlineChoices: learn about online advertising choices in the EU at https://www.youronlinechoices.eu.

If you reject non-essential cookies, essential cookies will remain active so the website can function. Withdrawing consent does not affect prior lawful processing.

7) Updates to this policy

We may update this Cookie Policy to reflect changes in technology, legal requirements, or how our website operates. When we make material changes, we will update the “Last Updated” date and may provide an additional notice on the website.

8) Contact

If you have questions about this Cookie Policy or your privacy choices, contact:

DM HOLDING SAS
5 Rue Elzévir
75003 Paris, France
Email: [email protected]
Phone: +33 1 42 72 18 64